UX Strategy & Planning


What is UX(User Experience)

User experience is a strategic exercise.

User experience (UX) focuses on having a deep understanding of users, what they need, their value, abilities, interests and also their limitations.  It also takes into account the business goals and objectives of the group managing the project. UX promote improving the quality of the user’s interaction with and perceptions of your product and any related services.

UX Strategy


A strategy is an approach or plan of action to achieve a major goal. You can’t design how a person reacts to a product.

So, UX solve this problem with a certain process that follows into four steps like Plan, Analyze, Design and Test and Refine.

It requires becoming a person who leads the entire process rather than one who does whatever the stakeholders or clients demand. It requires doing your own research. After that it requires developing a strategy (based on all the research you did at the beginning of the project). Finally, taking design decisions based on it and making sure to everyone and sticks to it.

A Good & Valuable User Experience

  • Useful

    The content should be original and fulfill a user goal or need.

  • Usable

    Site should be easy to use and easy to navigate.

  • Desirable

    Image, identity, brand, and other design elements are used to evoke appreciation and emotion.

  • Findable

    Content should be easy to navigate and locate onsite and offsite.

  • Accessible

    Content needs to be downloading fast and also accessible to people with disabilities.

  • Credible

    There should be trust and believe by the users what you tell them.

  • Valuable

    The site must deliver value to the users as well as must contribute to the bottom line and improve customer satisfaction.

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